96 Per Cent Of Consumers Believe Food Prices Have Risen, Says Consumer Council.
Monday 18 June 2012
Consumer Council research examining consumersí perceptions of the cost of their food shopping has shown that 96 per cent believe food prices are more expensive when compared to one year ago.
Over 1,000 adults in Northern Ireland were questioned on their food shopping habits and the findings show that 87 per cent of adults are worried about the cost of their food shopping and of those, 92 per cent are aged 30 – 50; many of these will be families already struggling with the rising cost for all household bills. The aim of the research is to explore practical ideas which can be implemented by the retail food sector to help consumers shop healthily and for less, whilst restoring consumer confidence.
Antoinette McKeown, Chief Executive of the Consumer Council said: “At a time when household budgets are under immense pressure, the Consumer Council wanted to explore the impacts of rising costs for such a daily vital necessity as food. As the research shows, many people are concerned at how prices for their food shopping have risen.”
The Consumer Council has also been asking for Northern Ireland consumers to help with the research.
Continuing Antoinette McKeown said: “The research has given us some stark - but invaluable - information. However, we have also been asking consumers directly, via a short survey on our website, what they think of rising food costs. So far, what they have told us reflects what we have seen from our research findings. It is vital we hear from as many consumers as possible to add their voice to this research. The Consumer Council encourages anyone who is concerned about their food costs to complete our online food survey – it should take no longer than three minutes to fill in. The information provided will enable the Consumer Council to work with the retail food sector and Government to develop transparent, consumer focused price and promotion strategies which will allow consumers to shop wisely, eat well and manage their household budgets more effectively.”
Consumers can either:
∑ Complete a short online survey available on the Consumer Council website at www.consumercouncil.org.uk; or
∑ Keep a Food Shopping Diary which entails keeping their food receipts for one week and filling out a short diary. Hard copies of the food diary are available to download from the website or by calling 0800 121 6022.
Notes to Editors:
The research was commissioned by the Consumer Council and carried out by Ipsos Mori
1. Consumer Council media contact: Irene Overend, telephone, 028 9067 4816 or e-mail email@example.com
2. The Consumer Council is an independent consumer organisation, working to bring about change to benefit Northern Ireland’s consumers. The Council campaigns for high standards of service and protection and a fair deal for all. It also carries out research, gives advice and publishes reports and other publications. It deals with individual complaints about buses, trains, planes, ferries, natural gas, electricity, coal and water.
3. For more information, visit our website at www.consumercouncil.org.uk
- Food Shopping Diary - 127.8KB PDF Document