Events
Silver Service? Are Supermarkets Meeting the Needs of Older Shoppers?
Thursday 15 November 2007
In the UK, people over 50 spend £175 billion a year, accounting for 45 per cent of total consumer spending. Having easy access to food and goods that contribute to a balanced diet is important for older consumers. Yet many older consumers can experience difficulties or barriers in getting the food they need for a healthy diet. The Consumer Council has undertaken research into the difficulties that older consumers can encounter when shopping for food. This report highlights the difficulties encountered by older consumers when they shop and identifies how these can be improved.
Venue: Long Gallery, Parliament Buildings, Belfast at 10 am - 11 am
Invite Only: Yes
For Directions to Parliament Buildings click here
Changing demographics mean that the number of older consumers will exceed the number of children by 2023 , making them an even more pivotal group in society. In the UK, people over 50 spend £175 billion a year, accounting for 45 per cent of total consumer spending .
Having easy access to food and goods that contribute to a balanced diet is important for older consumers. Yet many older consumers can experience difficulties or barriers in getting the food they need for a healthy diet. Low income, poor mobility and dexterity and poor public transport can prevent older consumers from having the nutritionally balanced diet they need to maintain good health.
The Consumer Council has undertaken research into the difficulties that older consumers can encounter when shopping for food. The research was carried out in partnership with Age Concern and the Consumer Council's Older People's Consumer Panel. We identified the physical and financial barriers, and problems with access to information that older consumers face when they shop for food. This report highlights the difficulties encountered by older consumers when they shop and identifies how these can be improved.
If you would like more information, please contact Donna McConnell in the Communications office on 028 9067 2488 or e-mail dmcconnell@consumercouncil.org.uk


