Lesson Plans and Activities
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Lesson Plans - Topic: Advertising
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Advertisements
Understanding Advertisements.doc
Size: 74 K
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Advertising
Advertising Influences.doc
Size: 65 K
This simple set of activities highlights the importance of advertising and the role that it has to play in business. Through designing a cereal box the lesson shows children the different techniques that manufacturers use to encourage people to buy their product. (Key Stage 2)
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Consumer Decision Making - The Power of Advertising
The Power of Advertising.doc
Size: 71 K
These activities invite the pupils to explore advertising, its power and how as consumers we can limit the impact of advertising if we are able to understand its purpose and intent.
(See activities on sustainable consumption – 'tell you what I want' and 'It's all in the presentation') in relation to how advertising influences our purchasing decisions. (Key Stage 3/4)
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Handling Consumer Information 2. – Looking at Advertising
Handling Information 2.doc
Size: 66 K
This series of suggested activities will help the pupils to begin to explore why advertising is used by businesses to sell products and services. It will also allow them to understand their own behaviour and reactions as consumers to advertising approaches.(Key Stage 2)
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Know your consumer rights
Lesson Plan 3- Know your consumer rights.doc
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These activities build on the ‘Reasons to complain’ lesson plan. Students explore basic consumer rights and responsibilities, look at what the law states and what this means in terms of our individual consumer entitlement. This lesson plan is one of six, which link to the Consumer Council’s ‘Buy Rights – Have Your Say’ DVD and support materials.
Aims:
- To increase students awareness of their consumer rights
- To examine specific consumer rights in relation to the purchase of goods and services
- To appreciate that consumers have rights as well as responsibilities
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Making a complaint
Lesson Plan 2 -Making a complaint (1,2,3).doc
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These three linked lesson plans consist of a series of activities, which build on the ‘Reasons to complain’ and ‘Know your consumer rights’ lesson plans in this section. They are based around a central activity of making a complaint.
The activities look at:
1. How to complain effectively
2. Complaining about goods
3. Complaining about services
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Reasons to complain
Lesson Plan 4- Reasons to complain.doc
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These activities use the student’s own experiences of purchasing goods and services to explore how things might go wrong for consumers. This lesson plan is one of six, which link to the Consumer Council’s ‘Buy Rights – Have Your Say’ DVD and support materials.
Aims:
- To examine a range consumer experiences
- To increase students awareness of their consumer responsibilities
- To appreciate that consumers have rights as well as responsibilities
- © The Consumer Council, 2008
- Privacy
- Disclaimer
- Freedom of Information
This simple set of class activities allows pupils to develop literacy skills in the context of advertisements. It makes children aware that at times information provided can be misleading. Further points of discussion include value for money and use of credit cards. (Key Stage 2)